🏆 US-Registered Digital Marketing Agency
★100% Free 📄Resume Builder Build Resume Builder CV Maker Cover Letter Builder Career Letter Builders Check & improve ATS Score Checker Resume Review Compare Two Resumes LinkedIn Optimizer LinkedIn Profile Audit Browse Resume Templates Resume Examples Cover Letter Examples Career Letter Examples Career Guides Job search Job Description Decoder Interview Prep Job Offer Comparison My Saved Resumes 🧰Free Tools 🧩Plugins
Home › Resume Builder › Examples › SEO Manager

SEO Manager Resume Example

At manager level SEO becomes an influence job. Most of the work is getting engineering and content teams to ship your recommendations, so the resume needs roadmap ownership, headcount or agency oversight, and a forecast you were held to.

Use This Example Matching Cover Letter
📄 Shown in the Executive template 🔎 Written for Sales & Marketing hiring 🔓 Free — no signup 🖨 PDF, Word or image
Gregor Bahl
SEO Manager
Seattle, WA • gregor.bahl@example.com • +1 555 018 2299 • linkedin.com/in/gregor-bahl

Summary

SEO manager owning the organic roadmap for a travel marketplace, with two specialists, a content agency and a standing engineering allocation. Presents an annual organic forecast to the leadership team and reports against it quarterly.

Experience

SEO ManagerHarborlight Travel Sep 2021 – Present
  • Own the organic roadmap and an annual traffic forecast reviewed quarterly with the leadership team
  • Manage two SEO specialists and a content agency retainer, setting the brief and reviewing every commissioned page
  • Negotiated a fixed engineering allocation of two sprints per quarter, ending a two-year backlog of unshipped technical fixes
  • Led the migration of 90,000 destination pages to a new stack with organic sessions recovering to baseline within six weeks
Senior SEO SpecialistCransley Digital Jan 2018 – Aug 2021
  • Ran technical and content SEO for five mid-market clients, presenting monthly to client marketing leads
  • Built the internal audit framework the agency later used as its standard onboarding deliverable

Skills

SEO RoadmappingTeam LeadershipSite MigrationsStakeholder ManagementForecastingContent GovernanceTechnical SEOAgency OversightSearch ConsolePrioritisation Frameworks

Education

BA EconomicsRedhollow University 2013 – 2017

Certifications

  • Google Analytics 4 Certification
  • Google Search Console Fundamentals
  • Scrum Alliance Certified ScrumMaster
  • Screaming Frog SEO Spider Certification
Advertisement

Here is how to write your own version, and what reviewers in this field check before they believe a number on a page.

What gets looked at first

The first pass looks for something checkable. Reviewers in this field have read a great deal of confident language attached to nothing, so they skim for a number with a baseline, or a link they can open. Whatever survives that skim is what the rest of the resume gets read against.

Results the reader can attribute to you

Growth claims are only as good as their attribution. Give the baseline, the change, the period and the channel, and say what you actually did to cause it. A campaign that ran alongside a product launch and a price cut should be described honestly, because an experienced interviewer will ask what else was happening. Precise, modest numbers beat spectacular vague ones.

How this role is really assessed

Manager interviews focus on influence and forecasting rather than tactics. Expect to be asked how you prioritised when engineering gave you one sprint, how you forecast organic growth and what you did when a migration lost traffic. Presenting to a panel including a product or engineering leader is common, and technical credibility is tested by them rather than by marketing.

Mistakes that cost seo manager candidates interviews

  • Reading as a senior specialist resume with a manager title on top
  • Leaving out how recommendations actually got shipped, which is the whole job at this level
  • Presenting traffic growth over a period that included a major site or market launch without saying so

The path from here

SEO manager to head of SEO or head of organic growth, then director of growth or marketing. Some move sideways into product or content leadership, where the same prioritisation skills apply.

The summary, and the result you lead with

Lead with the outcome, not the adjectives. Marketing resumes suffer more than most from language that sounds impressive and says nothing, and hiring managers in this field have read it all. One sentence on what you do, one sentence on the biggest number you moved, and the reader will keep going.

Matching the posting, and the portfolio behind it

This field hires on evidence the reviewer can inspect, so make the links easy to find and make sure they still work. Mirror the channels and platforms the posting names, in its wording. Then confirm the file parses cleanly with our free ATS checker.

Advertisement
Sales & Marketing

More Examples in This Field

Marketing Manager Marketing manager resumes are judged on budget owned and reven... Sales Representative Sales resumes are the most numbers-driven of any profession. Q... Digital Marketing Specialist Digital marketing postings vary enormously in what they actual... Customer Service Representative Customer service hiring runs on measurable service quality. Ti... Social Media Manager Social media hiring has moved past follower counts. Employers... Content Writer Content writing hiring changed sharply once drafting became ch...

Browse all resume examples →

FAQ

SEO Manager Resume Questions

What should an SEO manager resume include?

A summary leading with your strongest attributable result, experience bullets that give the baseline, the change, the period and the channel, a skills and platforms block, education, and links to work a reviewer can open and inspect for themselves.

How does hiring for SEO manager roles actually work?

Hiring runs on evidence the reviewer can inspect: the portfolio, the live links, the numbers, and how you account for what else was happening at the time. Expect to be asked what you would do differently, which is a question about judgement rather than results.

Do certifications help for an SEO manager role?

No credential is required and none is respected as a differentiator at this level. Agile or project certifications occasionally help in engineering-heavy organisations. A migration you steered without permanent traffic loss is worth more than any certificate.

What do hiring managers look at first on an SEO manager resume?

The first number on the page, and whether it can be attributed to you. Reviewers here have read a great deal of impressive language attached to nothing, so one specific result with its baseline earns more attention than any summary paragraph.

What are the most important keywords for an SEO manager resume?

Terms that commonly appear in postings for this role include: SEO manager, organic roadmap, site migration, forecasting, stakeholder management, technical SEO, content governance, team leadership. Include a term only where you have genuinely done the work behind it, and write it the way the posting writes it rather than the way your last employer did.

How long should this resume be?

One page under roughly ten years of experience, two pages beyond that. A two-page resume where every line earns its place beats a padded one-page resume, so cut duties before you cut measurable achievements.

Can I use this example as a template?

Use the structure and the way each achievement is phrased, but write your own content. The names and employers here are fictional, and a resume describing work you did not do will not survive an interview.

Build Your SEO Manager Resume

Start from this layout, edit in a live preview with an ATS score as you type, and download as PDF, Word or image — free.

Use This Example — Free