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Advertising Agency Copywriter Resume Example

Agency copywriters are hired off the book, but the resume decides whether anyone opens it. Name the accounts, the campaigns that ran, the art director partnership and how much of the pitch work you carried, because agencies buy new business ability too.

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SΓ©verine Okonkwo
Copywriter
New York, NY β€’ severine.okonkwo@example.com β€’ +1 555 018 2299 β€’ linkedin.com/in/severine-okonkwo

Summary

Agency copywriter working in a settled team with one art director across beverage, telecom and automotive accounts. Wrote three campaigns that ran nationally and contributed the concept line to two winning pitches.

Experience

CopywriterHalloway Prentiss Jun 2021 – Present
  • Write in a fixed team with one art director across three accounts, presenting concepts directly to clients
  • Wrote a national broadcast and out-of-home campaign for a beverage brand that ran for two consecutive summers
  • Contributed the concept and manifesto line to two winning new-business pitches worth a combined retainer expansion
  • Adapted a single campaign platform across broadcast, radio, social and in-store without diluting the line
Junior CopywriterVesper & Rune Sep 2019 – May 2021
  • Produced concept territories for pitches and internal reviews under a creative director's direction
  • Wrote radio and social scripts for a regional telecom account through 14 production cycles

Skills

Concept DevelopmentCampaign PlatformsBroadcast ScriptsOut of HomeClient PresentationArt Director PartnershipPitch WorkTone of VoiceRadio CopyStoryboarding

Education

BFA AdvertisingNorthfell Institute of Art 2015 – 2019

Certifications

  • No certification is expected for agency copywriters; the portfolio is the credential
  • D&AD Shift portfolio programme β€” participant
  • One Club Creative Bootcamp β€” participant
  • Adobe Certified Professional in InDesign
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Here is how to write your own version, and what reviewers in this field check before they believe a number on a page.

What gets looked at first

The first pass looks for something checkable. Reviewers in this field have read a great deal of confident language attached to nothing, so they skim for a number with a baseline, or a link they can open. Whatever survives that skim is what the rest of the resume gets read against.

Results the reader can attribute to you

Growth claims are only as good as their attribution. Give the baseline, the change, the period and the channel, and say what you actually did to cause it. A campaign that ran alongside a product launch and a price cut should be described honestly, because an experienced interviewer will ask what else was happening. Precise, modest numbers beat spectacular vague ones.

How this role is really assessed

The book decides everything. Creative directors review it before the resume, then interview around thinking: why this idea, what was killed, what you would do differently. Many agencies set a brief with 48 hours to produce territories, and expect you to present them out loud. Chemistry with a prospective art director partner is often a formal part of the process.

Mistakes that cost advertising agency copywriter candidates interviews

  • Sending a resume with no portfolio link, which ends the application immediately
  • Claiming credit for a campaign without naming your role within the team
  • Filling the page with awards and leaving out what the work was for

The path from here

Junior copywriter to copywriter, senior copywriter, then associate creative director and creative director. Some move to freelance creative teams, where the same partnership model applies at higher day rates.

The summary, and the result you lead with

Lead with the outcome, not the adjectives. Marketing resumes suffer more than most from language that sounds impressive and says nothing, and hiring managers in this field have read it all. One sentence on what you do, one sentence on the biggest number you moved, and the reader will keep going.

Matching the posting, and the portfolio behind it

This field hires on evidence the reviewer can inspect, so make the links easy to find and make sure they still work. Mirror the channels and platforms the posting names, in its wording. Then confirm the file parses cleanly with our free ATS checker.

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FAQ

Advertising Agency Copywriter Resume Questions

What should an advertising agency copywriter resume include?

A summary leading with your strongest attributable result, experience bullets that give the baseline, the change, the period and the channel, a skills and platforms block, education, and links to work a reviewer can open and inspect for themselves.

How does hiring for advertising agency copywriter roles actually work?

Hiring runs on evidence the reviewer can inspect: the portfolio, the live links, the numbers, and how you account for what else was happening at the time. Expect to be asked what you would do differently, which is a question about judgement rather than results.

Do certifications help for an advertising agency copywriter role?

No certification exists that matters. Portfolio school attendance is recognised in some markets and irrelevant in others. Awards help with visibility but a strong book from unglamorous accounts still beats a thin book with a shortlist on it. Employers care about which brief you were answering and whether the idea could stretch beyond a single execution.

What do hiring managers look at first on an advertising agency copywriter resume?

The first number on the page, and whether it can be attributed to you. Reviewers here have read a great deal of impressive language attached to nothing, so one specific result with its baseline earns more attention than any summary paragraph.

What are the most important keywords for an advertising agency copywriter resume?

Terms that commonly appear in postings for this role include: copywriter, advertising agency, concept development, campaign platform, broadcast, out of home, pitch, tone of voice. Include a term only where you have genuinely done the work behind it, and write it the way the posting writes it rather than the way your last employer did.

How long should this resume be?

One page under roughly ten years of experience, two pages beyond that. A two-page resume where every line earns its place beats a padded one-page resume, so cut duties before you cut measurable achievements.

Can I use this example as a template?

Use the structure and the way each achievement is phrased, but write your own content. The names and employers here are fictional, and a resume describing work you did not do will not survive an interview.

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